Define your core values in 20′ or less with our powerful Core values creator

Learn the importance of core values and define the core values for your personal life, team, or organization with our easy-to-use Core values creator.


Category: Self-Awareness

  • Read/watch the guidelines below.

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Core values creator

What are core values?

A core value is a fundamental principle that you value so much that you use it as a compass to guide your life, team, or organization. Your core values are the standards for your behavior, for your products and services, for how people interact in your group. They emerge from your backstory, experiences, personality, and they describe the kind of person, team, or business you want to become. You can set core values on different levels: on a personal level, for groups of people (team, family...), or at the organizational level.

Levels of core values

Different levels of core values

Are core values the same as character traits?

Core values are not the same as character traits. However, some character traits can evolve into core values. For example, if you are a very honest person, then honesty could become one of the core values that you try to honor at all times. A core value is thus an expression of an ideal that you will try to live up to. You might not always succeed at this, but those situations offer an opportunity for reflection.

How many core values should I set?

Probably around five is ideal. Ten is a bit too many because it would be difficult to keep them constantly in the back of your mind. One or two is probably not enough. So around five is good for practical use. 

How important is getting clarity on your core values?

The importance of setting your core values is wildly underestimated. Core values are a must-have instead of a nice-to-have, because they are your standards for your decision making, for your behavior, for the quality and characteristics of your products, services, and more.

Core values should be clear and frequently referred to

When you have a business or you operate in a group of people, it's important that the core values are clear to everyone and that you know which specific behaviors honor or violate them. This way, you can use your core values for guidance on what to do in important situations like hiring and firing. For example, if someone doesn't live up to the values company, they might not be a good fit for the organization anymore.

I find it remarkable that core values are not communicated more explicitly, especially in larger businesses. They should first of all be clear to the people working in the organization, but also to the outside world. The people you are going to interact with, like partners or clients, will identify with your core values and they become part of who you are or your brand.

Your values should thus be front and center in everything that you do.

Put your core values in writing and refer to them frequently. Start and end your day by looking at your personal and organizational core values. It will remind you of the principles that you try to live up to in order to render better service and create a positive impact on the rest of the world.

Your values should thus be front and center in everything that you do.
Put your core values in writing and refer to them frequently. Start and end your day by looking at your personal and organizational core values. It will remind you of the principles that you try to live up to in order to render better service and create a positive impact on the rest of the world.

Core values examples

Examples of personal core values

Personal core values

Growth, leadership, wisdom, harmony, and integrity. 

Fictional character - Frodo core values

Could be: altruism, benevolence, commitment, compassion, honesty.

Fictional character - Yoda core values

Could be: awareness, responsibility, wisdom, encouragement, simplicity, peace.

Note how changing even one of these core values to one that doesn't fit the character would be immediately noticeable.

It's important to describe what each of your values means to you personally (see also our core values creator). For example, in my case, leadership means that I always ask myself whether I'm leading or following. Also, that I try to serve from a point of excellence, and that I always do my best so that I can be proud of my achievements. Wisdom means that I try to operate from a practical, strategic understanding of life's governing laws and principles. 

Examples of organizational core values

Evermove's core values

Growth, integrity, leadership, positivity, and health.

> Read more about the meaning of these values in our organization

Apple's core values
Apple actually has a complete page to describe what each value means and what they are doing to live up to them:

Accessibility, Education, Environment, Inclusion and Diversity, Privacy, Supplier Responsibility

Disney's core values

Cleanliness, friendliness, quality, innovation, and storytelling

Steve Jobs on the importance of core values

The worst thing that could possibly happen as we get big and more influence is if we change our core values and start letting it slide. I’d rather quit than do that.

Steve Jobs

Where do core values fit in my personal growth journey?

One of the cornerstones of our business is to take a strategic approach to personal development. This means knowing where information fits in your personal growth journey. It's impossible to master everything at the same time so we want to guide you on a path through that wilderness.

Setting your core values is one of the first steps on that path. For this reason, we call setting your core values a personal growth essential. They are foundational because you don't need to do or have anything to set your core values. As I already explained, they emerge from your personal, team, or organizational backstory, from your experiences, from who or what you aspire to be. So you already know which core values resonate with you and which ones don't on a visceral level.

This also implies that, while your core values can evolve as you become more experienced or mature, they only do so slowly. It's also possible that they don't change but that their meaning or the behaviors that are attached to them might shift a bit.

If we look at personal development on a larger scale, setting your core values is a part of leadership. Personal leadership is really the quality that ignites and surrounds your entire growth process. It's what keeps your growth process going and growing. And effective leaders lead their life, team, or organization by their core values. They are clear on them and they take responsibility for living up to them.

A strategic look at core values

Let's put core values in the proper perspective of your personal growth process. Where do they fit in the process of going from where we are to where we want to go? 

Strategic fit of core values in your personal growth journey

Strategic position of core values in your (personal) growth journey. 

Level 1: Backstory & character

As you can see in the visual, the first layer of this process is all about being very clear on your backstory and character. This relates to looking at the value of your past experiences and who you are right now.

Level 2: Core values

Setting your core values is the next step. You describe the kind of behavior that your going to try to honor at all times.

Level 3: Purpose

Next is getting clarity on your purpose. Your purpose is why you exist. I will do some separate videos on the purpose of your life, team, or company, because purpose confuses people, while this is actually not such a difficult topic at all if you approach it from a natural, strategic point of view.

Level 4: Vision

Next is becoming clear on the vision for your own life, team, business, and for the rest of the world. So this is all about formulating a bigger vision that's going to pull you forward. We call it a moving vision, one that is going to emotionally pull you forward.

Level 5: Mission

The level above vision is mission. Your mission is what you are going to do specifically to move closer to your vision. So two people or companies might have a similar vision, but will try to move closer to that vision through a completely different mission.

Level 6: Objectives & key results

Next are your objectives and key results. This level is the strategic breakdown of the different steps that you will need to take in order to accomplish your mission, which will move you closer to your vision, and which is an expression of your purpose.

Level 7: Projects and actionable to do's

At the highest, most tactical level, you have your day to day activities. So these are your projects and actionable to do's. What you do on this level changes often, while all the levels below are much more foundational. And your core values are the basis of your foundational personal growth arsenal, so it's almost needless to say how important they really are.

Vision to reality

Putting theory into practice

In this guided online program, not only do we help you to define your purpose, vision, and mission, we also show you how make the connection with your objectives, key results, projects, and daily actions. We guide you through the fundamental personal growth practices that you need to put in place to make the process of going from vision to reality as effective as possible.

We currently have a waiting list for this program as we accept only a limited number of participants at the same time. If are interested in this program, click the button below, leave your details, and we will contact you with more information and conditions.

Core values creator demonstration

Watch the instructions in the video and follow along in our Core values creator to set your core values, define what they mean to you/your team/your organization, and attach specific, actionable behaviors to them.

Make your core values come alive

Some ideas to make your core values come more and more alive:

  • Make them visible and look at them every day. F.e. you could mention them in your journal, put them on a wall...
  • Add more details to what they mean to you, your team, or your company
  • Add to the list of the behaviors associated with each value, as challenges present themselves or decisions need to be made.

Share your thoughts and values

We'd love to learn what your core values are and how you put them into practice. If you want to share them, or if you have questions, please leave a comment below. You may also share the link to our Core values creator ( with other people if you think they could benefit from it. We hope that our tool and this information was useful to you. Thank you for watching/reading/interacting, and remember to keep moving forward.

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  1. I was using this as part of a high school lesson, but the core values are no longer listed to choose from. The button to move forward is there, but no values are there to be selected like they were previously. Can this be resolved? I really enjoy this for my junior English class.

    1. Hi Lora,

      Sorry for the inconvenience. We are actually experiencing a little bug on the website since yesterday, and this affects the tool. We have created a workaround for now, so go ahead and retry if it works.

      Let us know how it goes.

      Thanks, and keep moving forward!

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